Country Club Operators

Meet the Future of Member Intelligence

Great clubs are built on community. Iris is the AI that helps your team create it, one member and one moment at a time.

Built by golfers, for golfers.

Built by golfers, for golfers.

Onboard

Match new members with the people, events, and experiences they'll love from day one.

Grow

Track every member's patterns and preferences to turn ordinary data into extraordinary hospitality.

Retain

Catch the quiet signs of a member losing interest, long before it's too late to bring them back.

Mission

The New Standard

"Country clubs are one of the most premium experiences in the world, and yet the software most of them run on is extremely outdated and lacks the features to truly give their members the experience they deserve.

I've spent 15 years obsessing over customer experience in tech, and the core of it never really changes. Obsess over the people you serve. Overdeliver. Notice the small things nobody else is looking at. Open your ears and always be listening, because oftentimes your clients will tell you what they need without even realizing it.

Those are the principles that make any company great, and AI makes this a really exciting time to finally deliver on all of them. The possibilities right now are truly endless.

I'm building Iris because I want to give back to the game that's given me so much. I truly believe we're about to reset the bar for the entire industry."

Stefan Guarino

Founder of Iris

FAQ

Frequently Asked Questions

What exactly does Iris do?

Iris is an AI that's always watching and always listening. It reads everything happening at your club in real time, from tee times and dinners to events, purchases, and the little moments in between, and turns it all into a deep understanding of every single member. Then it arms your team with the things that make great hospitality feel like magic. The preference nobody wrote down. The regular who's gone quiet. The member whose anniversary is next week. The guest who mentioned a favorite bottle six months ago. It's the kind of attention the best hospitality in the world has always been built on, finally possible for every member, every day, without a single detail falling through the cracks.

Will Iris replace my staff?

No, the opposite. Iris is built to make your team better at the work they already care about. It handles the parts no human can do at scale (watching every data point, remembering every preference, catching every quiet signal) so your people can focus on the moments that actually require a human touch. Great hospitality has always been about presence, and Iris gives your team more of it.

How secure is our data?

Member data is sacred, and we treat it that way. Iris is built with enterprise-grade security from the ground up, your data is encrypted in transit and at rest, and it never leaves your club's private environment. We will never sell or share member data with anyone, ever. Full stop.

Do we need to switch systems?

Yes. Iris is built to sit on top of the systems you already use rather than replace them. We're building integrations with the major club management platforms so your team doesn't have to change a single thing about how they work day to day. If you're curious whether we support yours, just reach out.

How fast can we launch?

Most clubs can be fully onboarded in a matter of weeks, not months. We handle the integration work, the data mapping, and the initial setup so your team can focus on their members instead of a software rollout. Once you're live, Iris starts learning immediately and keeps getting smarter the longer it runs.

How do we get started?